It is not difficult to find that the shortage of chips has spread to more industries. The prices of home appliances have soared all the way, and there has been no sign of a fall since the end of last year. The shipments of the mobile phone industry have greatly reduced, and domestic mobile phone giants are also worried about the supply in the third quarter. In addition, the problem of "core shortage" that began to appear in 2020 is impacting the automotive industry in a more violent way. In recent months, many brands have chosen to suspend production due to insufficient chip supply, or increase prices to safeguard their own interests.

On July 5, the China Automobile Association released a ten-day report on key enterprises. In this report, the China Automobile Association predicts that in June, the sales volume of the automobile industry is estimated to be 1.926 million, a decrease of 9.5% from the previous month and a year-on-year decrease of 16.3%; In terms of vehicle models, passenger vehicle sales fell 14.9% year-on-year, and commercial vehicle sales fell 20.8% year-on-year.

From January to June, the cumulative sales of the automobile industry are estimated to be 12.801 million, a year-on-year increase of 24.8%; in terms of vehicle models, passenger vehicle sales increased by 26.2% year-on-year, and commercial vehicle sales increased by 20.0% year-on-year.

A few days ago, the China Automobile Dealers Association released the latest issue of the “Auto Consumption Index”: The auto consumption index in June was 57.3. The demand sub-index in June was 71.3, which was an increase from the previous month. The sub-index of shop entry in June was 70.1, which was the same as the previous month's level.

These two data points out a problem together. Although June and July are the off-season in the automotive market, the first half of this year is obviously affected by the shortage of chips. Earlier, Ye Shengji, chief engineer and deputy secretary-general of the China Automobile Association, said at the 2021 China Automotive Forum that the shortage of Q2 automotive chips will reach its peak.

From the perspective of terminal sales, the impact of chip shortages is even more obvious. At present, the inventory of some popular models is very tight, such as FAW-Volkswagen, Nissan, and Ford. The main impact is that the depth of model inventory is reduced, and the difference between the purchase and sale of dealers (the difference between the purchase price and the terminal price) is also shrinking. However, the more high-end brands, the smaller the narrowing, and the more mid-end brands, the greater the narrowing. At the same time, dealers’ overall vehicle dispatch in June dropped by 40%, and the passenger flow to the store dropped by 40%, and sales progress was relatively slow.